Velisse Feel: seamless shopping functionality

Snapshot

• Client: Velisse Feel - velissefeel.com
• Industry: eCommerce / Beauty Products / Skincare / Cosmetics
• Services: Branding / Web design / Development / Marketing
• Platform: Shopify
• Timeline: 9 weeks

Meet Velisse

Velisse Feel is a small-batch skincare brand built around clean, no-nonsense formulations. Great products, loyal early customers - and a website that didn't come close to doing them justice.

The challenge

In beauty, the website is the product until it arrives at someone's door. Velisse’s original store looked homemade next to the quality of what was inside the bottle, and it showed in the numbers: strong traffic from their social following, but far too few of those visitors bought. On mobile - where nearly all their traffic came from - the store was slow and awkward to check out on, and shoppers dropped off at the last step.

They came to us with a clear goal: a brand and store that felt as premium as the product, and turned more of their existing audience into buyers.

What we did

Brand.

We refined Velisse's identity into something that felt calm, clinical, and trustworthy - a restrained palette, clearer typography, and photography direction that put the product first. The goal wasn't to reinvent them, but to make the brand look like something you'd trust on your skin.

Design.

We redesigned the store around how people actually shop for skincare: prominent product imagery, ingredient and benefit information where hesitation happens, reviews close to the "add to cart" button, and a checkout stripped down to the fewest possible steps. Every screen was wireframed against a goal before it was styled.

Development.

We rebuilt on Shopify for its e-commerce strength, rewrote the front end for speed, and made the whole store fast and effortless on mobile. We also set it up so Lumira's small team could update products and content themselves, without needing a developer.

The results

• 58% increase in online conversion rate within three months
• 2.3× faster average page load
• 41% drop in mobile checkout abandonment
• Sold out their hero product twice in the first month post-launch

"Our site finally looks like our product. Within weeks we could see it in the sales - and for the first time, updating the store ourselves is actually easy. Codinfox felt like part of our team." - Ana Reyes, Founder, Velisse Feel

Why it worked

The lift didn't come from a prettier site alone - it came from designing every decision around the moment a skincare shopper hesitates, and removing the friction right there. Brand built trust; the checkout removed the last excuse not to buy.