our latest articles

We believe that understanding your options is an important part of the journey. Our blog is a space for honest, accessible information.

Since ESTD. 2020

/ 001/ Insight - Web design + dev

How Much Does a Website Cost in 2026? A Transparent Breakdown

"How much does a website cost?" is the first question almost every client asks us - and the honest answer is the one nobody likes: *it depends*. But "it depends" isn't useful when you're trying to plan a budget, so let's make it concrete. Below is what actually drives the price of a website, the rough ranges you can expect, and how to tell whether a quote is fair.

/ 002/ Insight - Web development

WordPress vs. Webflow vs. Shopify: How to Choose the Right Platform

There's no single "best" website platform - only the best one for what you're trying to do. We build on all three of these (plus custom stacks) depending on the project, so we don't have a horse in the race. Here's how we'd help you decide.

/ 003/ Insight - Web design (redesign)

7 Signs Your Website Is Costing You Customers (And What to Fix First)

A bad website rarely fails loudly. It just quietly loses you customers - people who land, don't find what they need, and leave for a competitor without ever telling you why. Here are the signs to watch for, roughly in the order they cost you the most.

/ 004/ Insight - Branding

Why Your Website Needs a Brand Before It Needs a Redesign

When a business decides its website "isn't working," the instinct is to redesign it. Sometimes that's right. But often the website is just the symptom, and the real issue is underneath it: there's no clear brand for the design to express. Redesign without that, and you get a prettier version of the same confusion.

/ 005/ Insight - Digital Marketing

SEO Basics for Small Businesses: A Practical Checklist to Get Found on Google

SEO gets talked about like it's a dark art. It isn't. At its core, search engine optimization is just making it easy for Google to understand your site and easy for the right people to find it. Here's a practical checklist you can work through yourself - no jargon, no gatekeeping.

/ 006/ Insight - Design

UX vs. UI Design: What's the Difference and Why It Matters for Your Website

"UX" and "UI" get used interchangeably all the time - usually by people selling one and calling it the other. They're related, but they're not the same, and knowing the difference helps you tell whether a site is actually well made or just good-looking.

/ 007/ Insight - Development

Custom Website vs. Template: Which Is Right for Your Business?

"Should I just use a template?" is a fair question, and the honest answer isn't always "no, pay us for custom." Both have their place. Here's how to decide without wasting money in either direction.

/ 008/ Insight - Marketing

Google Business Profile: The Free Marketing Tool Most Businesses Ignore

If you serve customers in a specific area and you're not actively using your Google Business Profile - the listing that shows up in Google Maps and local search - you're leaving one of the highest-return, zero-cost marketing channels on the table. Here's why it matters and how to get it right.

/ 009/ Insight - Technology

Website Security Basics: How to Protect Your Business and Your Customers

Website security sounds like something only big companies need to worry about. In reality, small business sites are attacked constantly - usually by automated bots hunting for easy targets, not people who singled you out. The good news: most attacks exploit basic gaps, so basic defences stop most of them. Here's what every business site should have.

/ 010/ Insight - Stories

Velisse Feel: seamless shopping functionality

Velisse Feel is a small-batch skincare brand built around clean, no-nonsense formulations. Great products, loyal early customers - and a website that didn't come close to doing them justice.

/ 011/ Insight - Guides

10 Questions to Ask Before Hiring a Web Design Agency

Hiring an agency to build your website is a significant investment, and the difference between a great partner and an expensive mistake usually shows up in the very first conversation - if you ask the right questions. Here are ten worth asking, and what a good answer sounds like.

/ 012/ Insight - Design

The Anatomy of a High-Converting Landing Page

A landing page has one job: get the visitor to take a single action. Not browse, not read your history - act. That focus is exactly why landing pages convert better than general pages, and why the good ones share a recognisable anatomy. Here's what a high-converting page includes, top to bottom.

/ 013/ Insight - Development

Why Website Speed Matters (and How to Make Your Site Faster)

Speed is the most underrated feature on any website. It doesn't show up in a design mockup, so it's easy to ignore - until you realise how many visitors leave before your page even finishes loading. Here's why it matters and what actually moves the needle.

/ 014/ Insight - Marketing

How to Write Website Copy That Sells (Without Sounding Salesy)

Design gets the attention, but words do most of the selling. A beautiful site with weak copy is a well-dressed salesperson who can't explain what they do. Here's how to write website copy that actually converts - without resorting to hype.

/ 015/ Insight - Technology

What Is Web Accessibility (and Why Your Website Needs It)

Web accessibility means building your site so everyone can use it - including people with visual, hearing, motor, or cognitive disabilities. It's often treated as an afterthought or skipped entirely. That's a mistake, for reasons that are ethical, commercial, and increasingly legal.

/ 016/ Insight - Stories

From Idea to Launch: How a Codinfox Project Actually Works

One of the most common reasons people hesitate to hire an agency is not knowing what they're signing up for. Fair enough. So here's an honest walk-through of how a project with us actually goes, from the first email to launch and after.

/ 017/ Insight - Guides

The Website Launch Checklist: 15 Things to Check Before You Go Live

Launching a website is exciting, and that excitement is exactly why things get missed. A rushed launch can mean broken links, pages Google can't find, or a contact form that silently fails. Here's the checklist we run before any site we build goes live - use it on yours.